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LinkedIn & Online Presence

Your digital brand matters. Let's make it work for you

Book a 1-on-1 Session

Talk to Your Advisor

Schedule Now

Before shortlisting candidates, employers often search for you online. A strong LinkedIn profile and a thoughtful online presence can boost your credibility, increase visibility, and open doors to jobs, internships, scholarships, and networking opportunities.

Why LinkedIn?

LinkedIn is more than a digital resume. It's a place to:

  • Showcase your skills, experience, and aspirations
  • Connect with alumni, professionals, and recruiters
  • Discover jobs, events, and learning resources
  • Build your personal brand over time

What Makes a Strong LinkedIn Profile?

Here's a quick breakdown:

Profile Photo  
Use a clear, professional headshot (neutral background, no group photos)

Profile Photo

Headline  
Go beyond "Student at LUMS." Highlight your interests or career goals (e.g., "Economics Student")

Headline

About Section  
Write a short, engaging summary of who you are, your strengths, and goals

About Section

Experience  
Add jobs, internships, research, and volunteer work — use bullet points to describe impact

Experience

Education  
Include degrees, minors, and any academic honors or societies

Education

Skills & Endorsements  
Add relevant skills, and ask peers or colleagues to endorse you

Skills & Endorsements

Featured Section  
Highlight projects, blogs, publications, or your resume

Featured Section

AI Prompts to Strengthen Your LinkedIn Profile

📝 Write a Compelling 'About' Section

AI can help you structure and draft your story.

Prompt idea: 

"Write a professional LinkedIn summary for a LUMS sophomore majoring in computer science, interested in AI and product design. Keep the tone approachable yet confident."

✨ Pro Tip: After generating, add a personal detail (e.g., society involvement, unique passion, or recent project) so it reflects you.

📌 Improve Job & Internship Descriptions

Turn basic role descriptions into impact-driven highlights.

Prompt idea: 

"Rewrite this internship description in a professional tone and show measurable impact: I helped organize events and manage social media."

✨ Pro Tip: Use action verbs and numbers wherever possible—AI can help you quantify and polish, but only you know the real outcomes.

💬 Customize Connection Requests

Avoid the generic "I'd like to connect." AI can help you craft short, polite, and tailored notes.

Prompt idea: 

"Write a 2–3 sentence message to connect with a LUMS alum working at McKinsey. Make it professional, friendly, and specific."

✨ Pro Tip: Mention what you admire about their work or career path—it makes your request more genuine.

🎯 Other Ways to Use AI for LinkedIn
  • Draft strong headline options that go beyond just "Student at LUMS"
  • Refine posts or articles to share your thoughts more clearly
  • Generate questions to ask alumni or professionals before an informational interview

🔗 Visit our AI & Career Prep Page for more tips on safe, ethical, and effective use of AI.

Write a Compelling 'About' Section

AI can help you structure and draft your story.

Prompt idea: 

"Write a professional LinkedIn summary for a LUMS sophomore majoring in computer science, interested in AI and product design. Keep the tone approachable yet confident."

Pro Tip: After generating, add a personal detail (e.g., society involvement, unique passion, or recent project) so it reflects you.

Improve Job & Internship Descriptions

Turn basic role descriptions into impact-driven highlights.

Prompt idea: 

"Rewrite this internship description in a professional tone and show measurable impact: I helped organize events and manage social media."

Pro Tip: Use action verbs and numbers wherever possible—AI can help you quantify and polish, but only you know the real outcomes.

Customize Connection Requests

Avoid the generic "I'd like to connect." AI can help you craft short, polite, and tailored notes.

Prompt idea: 

"Write a 2–3 sentence message to connect with a LUMS alum working at McKinsey. Make it professional, friendly, and specific."

Pro Tip: Mention what you admire about their work or career path—it makes your request more genuine.

Other Ways to Use AI for LinkedIn
  • Draft strong headline options that go beyond just "Student at LUMS"
  • Refine posts or articles to share your thoughts more clearly
  • Generate questions to ask alumni or professionals before an informational interview

🔗 Visit our AI & Career Prep Page for more tips on safe, ethical, and effective use of AI.

Beyond LinkedIn: Managing Your Online Footprint

Everything you post, comment on, or share builds your online identity. Employers may look beyond your resume.

Here's how to manage it:

  • Google yourself — What do others see?
  • Clean up unprofessional or controversial content on Instagram, Twitter/X, or TikTok
  • Make privacy settings intentional — not everything needs to be public
  • Showcase professional work — blogs, portfolios, GitHub, Medium, Behance, or research publications

Pro tip: Add your LinkedIn profile link to your resume, email signature, and job applications.

Tips for Using LinkedIn Actively
  • Comment on industry posts or alumni updates
  • Follow companies and professionals in your field
  • Share your own achievements, reflections, or learnings
  • Use hashtags strategically (#Careers, #Sustainability, #ProductDesign)
  • Engage in LinkedIn Learning (free with LinkedIn Premium trials or university offers)
Using LinkedIn as a Student or Recent Grad

Don't worry if you don't have years of experience. You can highlight:

  • Academic projects
  • Student society work
  • Leadership positions
  • Certifications or coursework
  • Career interests and what you're learning

Check our "Become Employable" page for more on showcasing experience creatively.

Resources

LUMS LinkedIn Profile Checklist (PDF)
AI Prompts for LinkedIn Profile Building (PDF)
Sample LinkedIn Headlines & Summaries
Personal Branding Tipsheet (PDF)
Get Help from CSO

Want feedback on your profile? Unsure how to write your About section?

We can help with:

  • LinkedIn audits and reviews
  • Personalized branding tips
  • Polishing descriptions for internships or projects
Book a 1:1 Session with a Career Advisor
Join our Next LinkedIn & Networking Workshop

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