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Build a Profile That Works for You

Strengthen your LinkedIn and online presence to attract opportunities and showcase your professional identity.

Get personalised feedback on your LinkedIn profile

Understand what works, what to improve, and how to strengthen your presence.

Sign up for a LinkedIn profile review

LinkedIn is more than an online CV, it’s a space to actively shape your professional journey.

Use it to: 
  1. Present your profile with intent: Highlight your skills, experiences, and career interests in one place.
  2. Build meaningful connections: Engage with alumni, professionals, and recruiters across industries.
  3. Access opportunities early: Explore jobs, events, internships, and learning resources as they emerge.
  4. Develop your professional identity: Grow a credible personal brand that evolves with your goals. 
CSO

What Makes a Strong LinkedIn Profile?

Here's a quick breakdown:

Profile Photo  
Use a clear, professional headshot (neutral background, no group photos)

Profile Photo

Headline  
Go beyond "Student at LUMS." Highlight your interests or career goals (e.g., "Economics Student")

Headline

About Section  
Write a short, engaging summary of who you are, your strengths, and goals

About Section

Experience  
Add jobs, internships, research, and volunteer work — use bullet points to describe impact

Experience

Education  
Include degrees, minors, and any academic honors or societies

Education

Skills & Endorsements  
Add relevant skills, and ask peers or colleagues to endorse you

Skills & Endorsements

Featured Section  
Highlight projects, blogs, publications, or your resume

Featured Section

AI Prompts to Strengthen Your LinkedIn Profile

If You’re Starting Your Profile from Scratch

Use AI to help you find your professional voice and decide what to include:

“I am a university student studying [degree/programme] with interests in [fields/industries]. Help me identify 3–4 core skills and themes I should highlight on my LinkedIn profile.”

“Based on my degree, coursework, professional background and interests [briefly describe], help me draft a beginner-friendly LinkedIn headline suitable for a student or early-career profile.”

“I am new to LinkedIn and have limited work experience. Help me write an ‘About’ section that highlights my learning, interests, and career direction without sounding generic.”

“What kinds of experiences (projects, coursework, societies, volunteering) should a student include on LinkedIn if they don’t yet have formal work experience?” 

If You’re Strengthening an Existing Profile

AI can help you refine and improve what you already have:

“Here is my current LinkedIn profile content. Please suggest improvements to make it clearer, more impact-focused, and aligned with [target field/role].”

“Help me rewrite this internship/project description [paste text] to emphasise impact, skills, and learning outcomes.”

“Here is a job description I’m interested in. What skills or keywords should I reflect more clearly in my LinkedIn profile?” 

💬 Customize Connection Requests

Avoid the generic "I'd like to connect." AI can help you craft short, polite, and tailored notes.

Prompt idea: 

"Write a 2–3 sentence message to connect with a LUMS alum working at McKinsey. Make it professional, friendly, and specific."

✨ Pro Tip: Mention what you admire about their work or career path—it makes your request more genuine.

🎯 Other Ways to Use AI for LinkedIn
  • Draft strong headline options that go beyond just "Student at LUMS"
  • Refine posts or articles to share your thoughts more clearly
  • Generate questions to ask alumni or professionals before an informational interview

🔗 Visit our AI & Career Prep Page for more tips on safe, ethical, and effective use of AI.

If You’re Starting Your Profile from Scratch

Use AI to help you find your professional voice and decide what to include:

“I am a university student studying [degree/programme] with interests in [fields/industries]. Help me identify 3–4 core skills and themes I should highlight on my LinkedIn profile.”

“Based on my degree, coursework, professional background and interests [briefly describe], help me draft a beginner-friendly LinkedIn headline suitable for a student or early-career profile.”

“I am new to LinkedIn and have limited work experience. Help me write an ‘About’ section that highlights my learning, interests, and career direction without sounding generic.”

“What kinds of experiences (projects, coursework, societies, volunteering) should a student include on LinkedIn if they don’t yet have formal work experience?” 

If You’re Strengthening an Existing Profile

AI can help you refine and improve what you already have:

“Here is my current LinkedIn profile content. Please suggest improvements to make it clearer, more impact-focused, and aligned with [target field/role].”

“Help me rewrite this internship/project description [paste text] to emphasise impact, skills, and learning outcomes.”

“Here is a job description I’m interested in. What skills or keywords should I reflect more clearly in my LinkedIn profile?” 

Beyond LinkedIn: Managing Your Online Footprint

Everything you share contributes to your professional image - employers may look beyond your CV.

  • Search your name and review what appears  
  • Remove or clean up unprofessional content  
  • Adjust privacy settings where needed  
  • Showcase work through portfolios or platforms  
Tips for Using LinkedIn Actively

Stay visible and engaged to build your network and opportunities.

  • Comment on posts from alumni or industry professionals  
  • Follow organisations and people in your field  
  • Share updates, achievements, or reflections  
  • Use relevant hashtags to increase visibility 
Using LinkedIn as a Student or Recent Grad

You don’t need years of experience to build a strong profile.

  • Highlight academic projects and coursework  
  • Include student societies and leadership roles  
  • Add certifications or relevant short courses  
  • Share your interests and what you are learning 

Resources

LUMS LinkedIn Profile Checklist (PDF)
AI Prompts for LinkedIn Profile Building (PDF)
Sample LinkedIn Headlines & Summaries
Personal Branding Tipsheet (PDF)
Get Help from CSO

Want feedback on your profile? Unsure how to write your About section?

We can help with:

  • LinkedIn audits and reviews
  • Personalized branding tips
  • Polishing descriptions for internships or projects
Book a 1:1 Session with a Career Advisor
Join our Next LinkedIn & Networking Workshop

Career Services Office (CSO)

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Building 5, Floor 2

(123) 456-7890

cso@lums.edu.pk

Office Hours

Monday - Friday

9:00 AM - 5:00 PM

 

Drop-in Hours:

Tuesday & Thursday

1:00 PM - 3:00 PM

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